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Trademark Licensing

Schools, Colleges and Departments Guidelines

Branding Guidelines for Apparel and Promotional Products
CLICK HERE for official downloadable college wordmarks.

How to Order


  1. Choose a licensee from the list of approved licensees.
  2. Work with the licensee on the design for your order.
  3. When you place your order, complete and submit the product request form.
  4. The licensee submits the artwork draft to the Brand and Trademark Licensing Office for review.
  5. The Brand and Trademark Licensing Office communicates directly with the licensee if the order is approved or if changes are needed.

Royalties

Apparel and promotional products ordered by WVU departments, student organizations and club sports are subject to the applicable royalty rate. The standard royalty rate is 13%. Royalty exemptions are taken into consideration regarding employee or student uniforms, uniforms for competition and promotional products that do not impact the retail marketplace.

Branding Standards: Schools, Colleges and Departments

  • Must use a WVU licensed company.
  • Product color should be gold, navy, white or gray.
  • Front should have WVU branding plus school, college, department or program name. WVU branding should be in Helvetica Neue font and may consist of the Flying WV, Flying WV + signature (stylized West Virginia University), or “WVU”. Verbiage should be placed below the Flying WV or to the right of the logo.
  • Back may include a creative design that meets branding standards.
  • All graphics and creative elements must be placed on the back of the shirt and depict the school, college or department in a professional manner. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
  • If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page.
  • Design cannot use trademarks from other entities or derivatives of those marks.
  • Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
  • See the bottom of the page for academic lab coat guidelines.
Review Schools, Colleges and Department Brand Standards


WVU apparel example
wvu apparel example small logo
wvu biology shirt example
wvu apparel example white t-shirt

BEST PRACTICES

  • Start the process early.
  • Complete a product request form.
  • Use a WVU licensee.
  • Follow brand guidelines.
  • Before promising sponsorships, please check with the Brand and Trademark Licensing office.
  • Become a brand ambassador.

Questions? Email Hailey.Brown2@mail.wvu.edu