How to Order
- Choose a licensee from the approved list of licensees.
- Work with the licensee on the design for your order.
- When you place your order, complete and submit the product request form.
- The licensee submits the artwork draft to the Brand and Trademark Licensing Office for review.
- The Brand and Trademark Licensing Office communicates directly with the licensee if the order is approved or if changes are needed.
Royalties
Apparel and promotional products ordered by WVU departments, student organizations and club sports are subject to the applicable royalty rate. The standard royalty rate is 13%. Royalty exemptions are taken into consideration regarding employee or student uniforms, uniforms for competition and promotional products that do not impact the retail marketplace.
BRANDING STANDARDS: Alumni chapters
- Must use a WVU licensed company.
- Product color should be gold, navy, white or gray.
- All designs need to include a WVU trademark. This helps brand and tie your chapter to the University.
- Front should have the WVU chapter mark, Spirit mark, or mini-Spirit mark with chapter name below.
- Back may include a creative design that meets branding standards.
- All graphics and creative elements must be placed on the back of the shirt. Graphics should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted
- Use Helvetica Neue font.
- Design cannot use trademarks from other entities or derivatives of those marks.
- Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).
- More information can be found on the WVU Alumni website under Leader Resources.
BEST PRACTICES
- Start the process early.
- Complete a product request form.
- Use a WVU licensee.
- Follow brand guidelines.
- Before promising sponsorships, please check with the Brand and Trademark Licensing office.
- Become a brand ambassador.
Questions? Email Hailey.Brown2@mail.wvu.edu