Skip to main content
Trademark Licensing

Products for Events Guidelines

Branding Guidelines for events such as 5K, Relay for Life, etc.

How to Order


  1. Choose a licensee from the approved list of licensees.
  2. Work with the licensee on the design for your order.
  3. When you place your order, complete and submit the product request form.
  4. The licensee submits the artwork draft to the Brand and Trademark Licensing Office for review.
  5. The Brand and Trademark Licensing Office communicates directly with the licensee if the order is approved or if changes are needed.

Royalties

Apparel and promotional products ordered by WVU departments, student organizations and club sports are subject to the applicable royalty rate. The standard royalty rate is 13%. Royalty exemptions are taken into consideration regarding employee or student uniforms, uniforms for competition and promotional products that do not impact the retail marketplace.

BRANDING STANDARDS: products for events


  • Must use a WVU licensed company.
  • When applicable, gold, navy, white or gray should be used. Additional colors need to be approved by WVU Brand and Trademark Licensing.
  • If it is necessary to use an alternate color, WVU marks must appear in white, navy or black.
  • Front needs to incorporate WVU branding and can include a design/logo for the event. The event design/logo needs to have the events name and should include the group identifier.
  • WVU marks should be separated from the event logo if it is a 3rd party, such as the Relay for Life.
  • All graphics, designs and creative elements should be positive in nature and cast a good light on WVU. No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted. Keep in mind the shirt will be worn outside of the event it is distributed at.
  • If your product features co-branding or sponsorship, please see the Co-Branding and Sponsorship section at the bottom of the page. Please note partner logos may appear on the product but WVU marks should appear first.
  • Design cannot use trademarks from other entities or derivatives of those marks.
  • Contract printing is not permitted (blank products that are taken to a licensee to be embellished using WVU marks).


WVU non-recruitment event t-shirt example      

             

BEST PRACTICES

  • Start the process early.
  • Complete a product request form.
  • Use a WVU licensee.
  • Follow brand guidelines.
  • Before promising sponsorships, please check with the Brand and Trademark Licensing office.
  • Become a brand ambassador.

Questions? Email Hailey.Brown2@mail.wvu.edu