WEST VIRGINIA UNIVERSITY
West Virginia University maintains a growing portfolio of logos and other brand
elements (verbiage, graphics, etc.). In the sections below, you’ll find WVU’s
brand elements broken out by categories, including but not limited to logos,
verbiage, buildings and uniforms. The various brand elements are all part of
the University’s indicia, which is protected by WVU’s Brand and Trademark Licensing
Office.
CLICK HERE for the WVU Brand Guide.
College Vault (Vintage Marks) Official Colors Taglines Background Patterns Verbiage Uniforms Campus Landmarks. Traditions
Flying WV
Only to be used in a limited capacity with permission from the Brand and Trademark Licensing office.
Only to be used in a limited capacity with permission from the Brand and Trademark
Licensing office.
Athletics Word Marks
Mascot Marks
Musket, Youth Mark
Helmet Marks
WVU Signature/Logotype
WVU Medicine
School Seal
College Vault (Vintage Marks)
These marks have limited use and should be used only by College Vault licensees.
Official WVU Colors
PMS 124 C
CMYK 0, 30, 100, 5
RGB 234, 170, 0
WEB #EAAA00
PMS 295 C
CMYK 100, 69, 8, 54
RGB 0, 40, 85
WEB #002855
Verbiage
Cue Country Roads
™
Gold Rush
®
(apparel)
Gold Rush
™ (non-apparel)
Hail WV
™
Let's Go
™
Let's Go Mountaineers!
™
Milan Puskar Stadium
™
Mountain Strong
™
Mountaineer
™
Mountaineer Field at Milan Puskar Stadium
™
Mountaineer Nation
™
Mountaineers
®
Mountaineers Go First
™
Press Virginia
® (apparel)
Press Virginia
™
(non-apparel)
Trust the Climb
™
West Virginia University
®
West Virginia
®
WVU
®
Uniforms
Football
Men's Basketball
Women's Basketball
Campus Landmarks
Woodburn Hall/Circle
Stewart Hall
Mountainlair
Mountaineer Statue
PRT (Personal Rapid Transit)
Wise Library - Downtown Campus
Health Sciences Center Pylons
Erickson Alumni Center
WVU Coliseum
Dick Dlesk Stadium
Mountaineer Field at Milan Puskar Stadium
(1980 - Present)
Mountaineer Field
(1924 - 1979)
Wagener Field at Monongalia Country Ballpark
Jerry West Statue
Needs additional permissions to use on product
Rodney "Hot Rod" Hundley Statue
Needs additional permissions to use on product
Traditions
Mountaineer Mantrip
The Mountaineer Mantrip is a nod to the state’s proud coal industry and heritage
and begins when the team is dropped off approximately 2 hours and 20
minutes before kickoff at the corner of the WVU Medical Center and Don
Nehlen Drive.
West Virginia fans are encouraged to line the path, which will take the
team and coaching staff, led by head coach Neal Brown, between the
blue and light blue lots and to the entrance of the Northeast gate
at Milan Puskar Stadium.
The team is escorted by the Mountaineer mascot, the cheerleading squad
and members of the Pride of West Virginia, the WVU marching band, on
its route.
The Mantrip, named after the shuttle that typically transports miners
down into an underground mine at the start of their shift, has become
an annual tradition during home games at Milan Puskar Stadium.
Cue Country Roads
The song is also played after every home win and fans are encouraged to stay in the
stands and join in singing “Country Roads.” The fan favorite theme song
of West Virginia University, “Take Me Home Country Roads,” has been performed
at every home football pregame show since 1972.
In 1980, John Denver performed his hit song during pregame festivities to a sold-out
crowd of Mountaineer fans. His performance of “Country Roads” marked
the dedication of Mountaineer Field and the first game for head coach
Don Nehlen.
Roll Out the Carpet
One of college basketball’s great traditions was introduced by Fred Schaus at West
Virginia University in 1955. It was during that time that Schaus and
Mountaineer supporter Alex Mumford came up with the idea of rolling out
an elaborate gold and blue carpet for the Mountaineer players to run
out on during pregame warm ups. In addition, Mountaineer players warmed
up with a special gold and blue painted basketball.
West Virginia University continued this tradition during the George King era until
it was interrupted in the late 1960s. Former Mountaineer player Gale
Catlett reintroduced the carpet when he returned to West Virginia as
head coach in 1978, and it has since become the highlight of pregame
introductions at the WVU Coliseum.
The Pride of West Virginia
The 330-plus member "Pride of West Virginia" has performed throughout the United
States from nationally televised Bowl games to Presidential inaugurations.
During the past twenty years, the WVU Band has performed before more
than one million people and has traveled to several major U.S. cities
including Jacksonville, FL; Atlanta, GA; Orlando, FL; Louisville, KY;
Charlotte, NC; Nashville, TN; Tucson, AZ; Fort Lauderdale, FL; New York
City, NY; New Orleans, LA; Pittsburgh, PA; Houston, TX; Washington, D.C.;
El Paso, TX and Indianapolis, IN.
The WVU Marching Band is known for its high energy performances, outstanding musical arrangements, and exciting visual presentations.
The WVU Marching Band is known for its high energy performances, outstanding musical arrangements, and exciting visual presentations.
Alma Mater
Alma, our Alma Mater, The home of Mountaineers Sing we of thy honor Everlasting through
the years Alma, our Alma Mater, We pledge in song to you Hail, all hail!
Our Alma Mater, West Virginia U.
Composed by Alumnus
Louis D. Corson, ‘37
Fight Songs/Chants
Hail West Virginia!
Let's give a rah for West Virginia And let us pledge to her anew, Others may be black
or crimson, but for us it's Gold and Blue. Let all our troubles be forgotten,
Let college spirit rule, We'll join and give our loyal efforts For the
good of our old school.
It's West Virginia, It's West Virginia The Pride of every Mountaineer. Come on you
old grads, join with us young lads, It's West Virginia now we cheer!
Now is the time, boys, to make a big noise No matter what the people
say, For there is naught to fear; the gang's all here, So hail to West
Virginia, Hail
Words by alumnus Fred B. Deem ('15), Composition by alumni Earl Miller ('15) and
Ed McWhorther ('16).
Fight, Mountaineers
Fight, fight, fight, fight, Mountaineers! We're here to cheer for you. Take that
old ball down the field. We're putting our faith in you. Play that team
right off its feet. You can't be beat we know. And when the game is through,
We'll all cheer for you. West Virginia, West Virginia, rah!
Composed by Fuzzy Knight
Take Me Home Country Roads
The theme song for the state of West Virginia, Country Roads, has been performed
at every home football pre-game show since 1972. The song is also played
after every home victory and fans are encouraged to stay in the stands
sing along with the team.
John Denver christened the new stadium when he performed Country Roads during the
pre-game festivities before the Mountaineers faced Cincinnati in the
1980 season opener.
First Down Cheer
A tradition created by WVU students, the first down cheer is heard during home football
games prior to the announcement of a first down. Mountaineer fans raise
their hands and cheer in unison until the first down call is made. Following
the call, the fans lift their arms up-and down three times, clap and
then signal to the end zone chanting "first down."
WVU POTOMAC STATE COLLEGE
Mascot Mark
WVU Potomac State Signature/Logotype
Word Mark
WVU TECH
Mascot Marks
WVU Tech Signature/Logotype
Word Mark
WVU Tech Institutional Word Mark
WVU Tech Athletics Word Mark