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Student Groups

Student organizations are permitted to use the WVU trademarks as approved by the WVU Office of Trademark Licensing to promote their student organization through student organization websites, on licensed apparel, in advertising, etc.

Student groups that are not registered with  WVU Student Organizations, must be recognized by a WVU school, college, department, unit or an official academic program to be permitted use of the WVU trademarks.

A WVU authorized licensee needs to be used.

Royalties

Apparel and promotional products ordered by WVU departments, student organizations and club sports are subject to the applicable royalty rate.

Exemptions

WVU Branding Guidelines for Apparel and Promotional Product:

Student Organizations

Greek Organizations

  • Design must be approved by WVU Trademark Licensing and Office of Fraternity and Sorority Life.
  • At least one WVU mark should appear on the front of the shirt.
  • WVU marks can consist of WVU, West Virginia University, Flying WV, Mountaineers or the Mountaineer.
  • Other than gold, blue, white or gray, shirt colors for chapter specific events may use an alternate color that is the national organization color, falls within the color family of the WVU brand colors or the alternate color palette. When using an alternate color, the color must be approved by WVU Trademark Licensing and the Office of Fraternity and Sorority Life.
  • When using an alternate color, WVU marks must appear in white, navy or black.
  • Apparel to be worn at national events should be in national organization color or gold, blue, white or gray.
  • Creative elements or graphics should appear on the back of the shirt.
  • Graphics should be positive in nature and cast a good light on WVU and the Greek Organization.
  • No inappropriate language or references to drugs, alcohol, gambling or firearms are permitted.
  • Sponsor logos should appear on the sleeve of the shirt when possible.

Products for Events- 5K, Relay for Life etc.

Academic Student Competitions